An instagram snapshot of our society today would show just how technology driven our lives have become, and it’s pretty incredible. Text messages, emails, photos and mobile apps all make up the massive amount of digital data that we beam to one another everyday. The growth rate for all of this data is increasing exponentially, making now more timely than ever for technology companies to give considerable attention to finding environmentally friendly ways to process and store our data.
The companies I am referring to are the likes of Intel, Amazon, Apple and other big tech firms who provide processing technology and homes to our precious bits and bytes.
Intel recently released their next generation of Atom processors, built to crunch data within storage facilities more efficiently than any previous generation of processor. The Atom CPU is the world’s first 6-watt System on a Chip built to retain data center features so that data storage facilities can continue to operate with the functionality of more power hungry chips. Compare the 6-watt Atom family in 2013 to the 40-watt Intel Xeon chips that began usage in 2006 to get an idea of the difference in energy consumption and progress that has been made.
Likewise, Apple and Amazon are competing for attention in the environment-friendly-sphere with Apple building the first data center to achieve LEED Platinum Certification Their Maiden, NC data facility was granted the cachet by the U.S. Green Building Counsel through the usage of renewable energy sources such as solar power and air cooling as well as taking advantage of high-efficiency LED lighting and motion sensors.
As a society, we are increasing the amount of activity we rely on the web for, thus the more responsibility we place on very large data centers to steward the information we want to keep private and accessible. That requires energy. Lots of energy, and we’re pretty satisfied to see the progress and efficiency gains being made in the industry.
// Featured server room photo – CC by Torkild Retvedt